3M은 혁신적인 과학과 기술을 활용하여 다양한 산업 분야에서 문제를 해결하고 있습니다. 

1902년 설립되어 현재 87개국에서 활동하며 건강 관리, 전자, 자동차, 안전, 제조 등 여러 분야에서의 혁신적인 제품을 제공합니다.

한국3M(주)

Go-to-market and planning
• Localize area/global strategies into a country activation plan with budgets, and KPIs.
• Prioritize target segments (e.g., transportation, electronics, general industrial, MRO) with sales leadership.

Campaign execution and demand generation
• Build integrated campaigns (email, social, paid/search, content syndication, webinars, events) to create MQLs/SQLs.
• Develop and localize content: value propositions, case studies, landing pages, brochures, demo videos, and sales decks.
• Commercialize NPIs: messaging, launch kits, sampling offers, promotional bundles, and post-launch nurture.

Sales enablement, Channel and distributor activation
• Plan and execute co-marketing with priority distributors: MDF/co-op planning, promotions, merchandising, and trainings.
• Optimize distributor e-commerce/category pages, product content, and conversion; manage ratings/reviews and SEO.
• Equip channel sellers with playbooks, demo kits, and application stories; track adoption and impact.
• Coordinate customer events, roadshows, application demos, and webinars with sales and application engineers.

Digital marketing and analytics
• Manage country web pages/landing pages and marketing automation journeys.
• Track funnel metrics (visits, MQL, SQL, opportunity, win) and campaign ROI; optimize spend by performance.

Market insights and competitive intelligence
• Gather VOC from field visits; monitor competitor activities, pricing/promos, and messaging; feed insights to marketing and product teams.

Compliance and brand stewardship
• Ensure claims, images, and content comply with legal, brand, and regulatory requirements.

Budget and operations
• Own country marketing budget, MDF/co-op planning.

Country Activation Marketer, Industrial Adhesives & Tapes Division

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한국3M(주)

총 개의 공고