주요업무
• Introducing new partners and agencies to the Netflix brand and presenting best-in-class partner creative case studies.
• Elevating the creative bar. Manage and partner with agencies to develop highly innovative and effective content-driven solutions that extend our brand and title marketing efforts through partners, beyond advertising.
• Managing the end-to-end creation and development of multiple concurrent campaigns.
• Leading creative workshops, presentations, briefings and owning the feedback loop and output with partners and agencies.
• Setting creative strategy, ensuring business objectives are met and the narrative throughout the campaign reflects the key strategic intent.
• Uncovering creative opportunities on our titles to develop creative briefs, concepts and presentations to pitch to partners.
• Owning and directing design, curation, and delivery of creative assets for partners while working closely with creative & design agencies.
• Executional oversight and coordination of all creative sales enablement materials (presentations, video, print, talent/legal, social media/content, activations/events, PR, etc.)
• Manage any bespoke AV productions/shoots.
• Lead project management and creative operations related to Ad Industry Tentpole events and large scale projects - establishing efficient workflows, agency engagement, timeline/budget management, cross-functional coordination, clearances/approvals, etc.
• Ensure all necessary b2b sales assets are reviewed, approved and delivered on-time.
• Guarding the attribution, usage and representation of the Netflix brand and owned/licensed titles in partner & ads creative.