주요업무
• Administer the sales program of the hotel
• Implements all sales action plans related to the respective market (by segment and geographical locations) as outlined in the Marketing plan.
• Actively participates in achieving the departmental goals, which contribute to the Marketing budget.
• To solicit from the local corporate / MICE / leisure segments for rooms, food & beverage business, banquet business and all hotel business from sales activities.
• To write strategic sales action plans for the corporate / MICE / leisure segments.
• Closely monitors accounts revenue and business production for Corporate / Embassy/ Government / FIT / Meetings/Events accounts.
• Maximises up-selling opportunities whenever possible.
• Attends related work functions and promotional events (i.e. trade shows) and promotes sales (rooms, catering, and other facilities and services) for the hotel.
• Plans sales trips, under the direct approval of Assistant Director of Sales, Director of Sales or Director of Marketing to major market areas, calling on accounts within the specific market areas. The Sales Manager reports to the Director of Sales on potential markets, which need coverage.
• Reviews direct competition and conducts regular research.
• With the assistance of the office supporting staff to keep and maintain the hotel data base and Central Information System in the most efficient and effective manner.
• Complete weekly Golden S&C sales calls report.
• To maintain an up-to-date record of all account corporate profiles on Golden S&C.
• Conduct telemarketing and research from internet and internal resources to qualify accounts.
• To project a professional image when representing The Hotel.
• Host corporate familiarization groups, hotel tours, attend trade shows or sales trips, webinars and assist colleagues whenever deemed necessary.
• Handle any duties as designated by the Director of Sales.
• Maintains a high level of exposure for the hotel in major market areas through direct sales, telephone, fax and written communications.
To strive to meet / exceed sales target set by the Director of Sales.
• Under the leadership of the Director of Sales, to carry out the day-to-day sales activities in the corporate / leisure and MICE market / under the set policies and procedures.
• Develop new accounts by mapping specific business and buying tendencies.
Conducts site inspections.
• Maintains close communication with the Conference Service Team in the group process of their accounts
• Attends the pre-event meeting and post-event meeting as required, chaired by Conference Service Team
• Follow up with Conference Service Team after the post-event meeting with Thank You calls and send Thank You Letter together.
• To cross-sell other sister properties, F&B, vouchers, SPA whenever possible.
• To liaise with all WSOs to generate and follow up on potential sales leads.
• Responsible for the training and development of other junior corporate and commercial sales staff the finest professional standard and lead by example.
Create and execute direct sales plan specific for new business development.