CHANEL Korea is moving towards a client-centric brand, aiming at redesigning the client experience leveraging a new omni-channel eco-system. This position assumes responsibilities of supporting the FBP CX Experience Strategy Manager in: • Build up FBP omni-channel client journey and initiate right action plans for this journey. • Orchestrate 360-degree marketing and customer experience plan for POS/ SAB / .com/ Kakao/ e-retail. • Design new service and client experience on every touchpoint to elevate client experience. • Build up the strategy and connected client experience for membership program and app. • Proactively support business by set up the product launch campaign strategy and its CX action plan • Initiate unique client experience journey for new programs, services, and events.

• Bring up innovative and relevant ideas of client experience journey in Fragrance&Beauty division considering omni-channel ecosystem. • Set up the strategy and unique client experience for POS/ SAB /.com /Kakao /e-retail connected journey. • Execute omni-channel membership program with excellence from client targeting, page development, gift management to reporting, and beyond. • Evolve the membership program including contents, tools, platforms and omni-channel client experiences. • Provide reporting and analysis of client KPIs to prepare for future developments and needs. • Manage CRM Campaign calendar and set up the new product launch campaign strategy and its CRM communication plan based on marketing calendar. • Build up client journey to implement CRM action plan and report every campaign result and learnings. • Test & learn about CRM communication and automate based on the result and learning to build up client journey to be implemented in Salesforce Marketing Cloud. • Manage and report CRM KPIs regularly and initiate action plan to enhance CRM KPIs • Support the business review process to drive the achievement of CRM KPIs • Work closely with global and regional teams to validate our initiatives and to deliver right support in the right timing. • Build local needs for Digital & CRM new projects such as client engagement projects, opening of new platforms, etc. • Adopt the right tools and processes to facilitate the smooth execution of projects. • Actively participate in global/ regional projects of an integrated Customer Data Base and related system. • Analyze and update CX expenses and monitor CX budget.

Role Specifications: • Minimum 5 years’ experience in relevant CRM/ Membership/ App/ Digital Marketing experience, preferably within the luxury industry and/ or a CRM/ Digital agency • Experience in

salesforce.com

technology, especially in the Marketing Cloud module or any other campaign management platform • Capability to contribute to brand equity by supporting the implementation of CRM campaigns • Advanced knowledge on marketing/ CRM & CX/ CRM software /Statistics / Salesforce • Data analysis and documentation ability • Client-centric mindset and experience • High interest on the latest market trends, including digital and omni-channel Academic / Professional Qualifications : • 4 years university degree Work Experience 8 to 14 years’ work experience within a customer related business environment or business consulting firm • Experience of executing major customer focused change/ improvement initiatives • Experience of translating customer insights into winning campaigns and maximizing profit through the use of data-led decision making • Strong background of data analysis and customer program use experience • Accountability for budget/ cost center management • Experience of working with clients and customers to understand their needs and perceptions • Experience of research for client behaviors or market trend • Experience of client-related project Experience of managing multiple clients and/ or customers • Working experience in multi-cultural and multi-discipline environment Required Competencies • Good English/ Korean in both speaking and writing • Time management, collaborative, organized, proactive and agile • Ability to maintain professional relationships within the team and with other stakeholders • Problem solution and Data analytics skill • Creative ideas, abilities to think differently from to the others

For more details, please refer to the company website.