주요업무
- Reporting to Business Director and dotted to Regional Marketing Director (Job group and position title are subject to change considering career experiences)
- B2B marketing for drug delivery systems - to target customers such as local pharmaceutical companies
- Having intelligence on pharmaceutical industry and pharmaceutical life cycle management
- Planning and executing marketing strategy for commercial excellence with end customer needs identification & fact-based insight generation and for launch excellence
- Leading and contributing for portfolio marketing across platform along with account based marketing are required
- Brand strategy under portfolio management
- Account based marketing with key customers for sustainable, predictable and profitable growth
- Business & financial acumen to manage budget and spending
- Commercialization excellence with demand creation and execution under market study and marketing goal, objective, strategy and tactics
- Customer insights and analytics - pricing, prognosis, etc
- Marketing communication with global marketing team, functional teams and customers