Product Development & Exclusive Manufaktur Manager
공고소개
주요업무
자격요건
채용절차
* 본 공고는 헤드헌팅 공고입니다
프리미엄 수입차 브랜드
주요업무
1. Exclusive Manufaktur & I-Option Business Management
- Elevate brand prestige and generate additional revenue by developing and promoting exclusive options and limited-edition models.
- Enhance profitability and customer satisfaction through the strategic management across all vehicle lines.
- Set annual per-unit targets for Exclusive and I-Options and manage performance accordingly.
- Guide dealers with monthly targets and monitor performance based on annual KPIs for Exclusive and I-Option take rates.
2. Product Strategy Planning Support
- Track industry and competitors and generate market reports with a focus on Exclusive (EXC) and option sales performance.
- Support strategic product planning and pricing strategy development.
- Assess the value of individual features to ensure product offerings and pricing remain competitive within the market landscape.
3. Management of Porsche Exclusive Manufaktur Partner Centers
- Lead Porsche Centres, contracted as Exclusive Business Partners, to achieve annual HQ targets.
- Develop and coordinate sales strategies to grow the Exclusive Manufaktur and I-Option business for designated EXC dealers.
- Contribute to HQ’s Exclusive Manufaktur Partner Round Table Workshops, focusing on business development and future initiatives.
4. Marketing Activity Planning with Dealers
- Collaborate with dealer marketing teams on initiatives for Exclusive Manufaktur, Tequipment, PLX, and CLA businesses.
- Develop and implement both ATL and BTL strategies as part of annual marketing planning, including case-based analysis.
5. Show Car Concept Management
- Oversee the execution of Show Car Concept programs at dealerships, ensuring alignment with quarterly KPI targets.
- Support HQ-led activations and manage logistics for incentive-related vehicle transportation.
자격 요건
- Over 6 years of Business Development, Planning and Project Management Experience
- Automotive background preferred, especially import car brand
- Proficiency in data-driven marketing with analytical skills
- Target Oriented mindset
- Strong written and verbal communications skills in both Korean and English