글로벌 패션 명품 기업으로 한국 Sr. Brand Marketing 담당자를 채용하는 포지션입니다. It is seeking strategic and experienced senior brand marketing manager to support the Marketing Director in developing a focused brand vision and strategy in accordance with the fast paced growing speed of market & business. This role requires a combination of strategic thinking, business acumen, growth mindset with can-do attitude and leadership skills to accelerate brand building in Korea with impactful and scalable marketing campaigns.

1. Marketing Strategy Deployment and Implementation : Support the Marketing Director in developing the brand vision and strategy for that aligns with global brand priorities and is tailored to Korean consumer and market landscape. •Translate global brand growth principles to Korea priorities and actionable plans that deliver acquisition targets •Communicate and align with global marketing on Korea brand cadence and plan •Track and periodically update the progress of the strategy and cross-functional action plans 2. Integrated Marketing Planning •Act as campaign owner from brand activation download, local approach, co-brief to creative with global marketing, KPI setting to IMC planning, activation idea development & PMO tracking. Develop campaign guidance (local insights & strategy + global guidance) to all Korea marketing members. Coordinate with cross-functional teams to develop and execute integrated marketing plans that are in line with campaign ideas and strategy • Manage brand purpose led and value driven campaigns. Conduct customer research and form insight led strategy. Work with global and Korea marketing teams to develop objective & approach, set budget & tracking • Plan and manage Korea MAP (Marketing Annual Budget) • Brief & lead internal marketing team to develop orchestration plans based on campaign KPIs, consolidate the plans, and discuss with Marketing Director / General Manager to revise the plan to achieve campaign targets across Media/PR, CRM and local activations as needed. 3. Establish holistic annual marketing plan (short / long range) streamlining across all funnels and touchpoints focusing on increasing Gen-Z acquisition and brand desirability 4. Marketing Investment Allocation: Manage channel and campaign allocation to achieve marketing targets 5. Global & Regional Marketing Liaison: Brand Ambassador of Korea for global marketing to communicate Korea’s strategy and needs to global/regional teams with logical and data-based information to maximize global support and awareness of Korea business • Campaign Performance Tracking: Closely monitor campaign performance across Media, New Acquisition, Performance Marketing, Search, Traffic and impact to business with Media Manager, Marketing Analytics, E-Commerce and all other key internal stakeholders to propose in-campaign optimizations. • Executional Excellence: Ensure seamless implementation across brand marketing, Media, PR, CRM, Brand Analytics in line with annual and long-range strategy. • Core KPI: New Acquisition, brand KPI uplift, Search Lift, Traffic Impact to ECOMM/Retail, Marketing effectiveness, and efficiency targets. Collaboration • Media: Collaborate with Media Manager on the holistic media strategy to attain key brand objectives and plan across demand generation and demand capture channels. • Ambassador/Celebrity/KOL: Collaborate with Global/Regional/Local PR Manager on celebrity and influencer strategy to strengthen the relationships and activities with KOLs for Korea market

•Bachelor in Business Admin, Marketing, Communications or MBA is a plus •More than 10 years digital marketing and/or e-commerce experience in the consumer/retail sectors within fashion, luxury, cosmetic and FMCG industry • Experience in branding building, strategy, campaign launch, team leadership role • Knowledge of digital media planning & buying, retail marketing, and PR. • Proven experience in brand building • Fluent in written and spoken in Korean and English

서류- 1차 면접 - 2차 면접 - 3차 면접 (면접절차는 변동 될 수 있음)