주요업무
Reporting to Community Manager, Korea. The Community Lead creates the Korea Community Foundations strategy, including overseeing and innovating the Local Ambassador Program, bringing our unique Events to life, and drive community connection and brand relevance through New Store Openings. Community lead executes engaging and innovative community tactics to raise brand awareness, acquire and retain guests.
• Build out Korea Community Foundations strategy and manage all Community Initiatives & Programs
• Roll out and manage the Community Foundations Lead program. Coach stores and Community Foundations Lead, in partnership with retail teams, to deliver effective marketing to build long-term brand equity and accomplish Brand & Community objectives
• Develop pipeline and collaborate with cities and local communities to identify top talents in market. Build out Store Ambassador selection framework and operational processes taking into account the Korea business objectives and overall Korea Ambassador program strategy. Work closely with stores to bring this to life
• Maintain successful brand relationships with a specific number of Ambassadors, including but not limited to: contract negotiation and fulfilment, onboarding, continuous relationship management, marketing & amplification tactics.
• Create and execute events & brand partnerships around key brand moments in partnership with retail teams.
• Support market growth and category expansion as well as successful new-store openings by creating sustainable and strategic community plans in partnership with the Regional Managers, Store Managers and New Store opening team
• Work closely with Korea Brand & PR team to integrate talent into brand campaigns, experiences, internal moments, media events, amplification opportunities and social content.
• Research and stay up to date on the wellness, sport and influencer landscape and implement opportunities to innovate within your strategy
• Manage strategic materials, budgets, reporting tools and monitor key metrics