주요업무
• Develop integrated communications plans aligned with the marketing calendar.
• Plan and execute media strategies, digital campaigns, event activations, and content production based on the communications roadmap.
• Collaborate cross-functionally to ensure consistent brand messaging across all touchpoints.
• Lead end-to-end execution of PR and digital initiatives, from concept development to post-campaign analysis.
• Manage strong relationships with key media outlets, pitch stories to secure coverage, and write and distribute press releases.
• Organize local events in alignment with the brand image (e.g., PR, VIP gatherings, product launches).
• Manage the overall PR and communications budget, including event-specific budget planning, cost tracking, and ROI analysis for both local and regional reporting.
• Lead local content development including celebrity shoots, product photography, and marketing assets.
• Enhance online brand visibility and regularly measure the efficiency of online strategies.
• Provide strategic insights to brand teams to improve campaign relevance and evaluate the success of PR programs.
• Oversee all aspects of communications including Public Relations, Influencer Marketing, Celebrity Relations and Philanthropy.
• Develop and implement press tools, kits and strategies to reinforce a consistent and strong brand image.
• Work closely with internal counterparts in the marketing, sales, training and creative services to ensure alignment on messaging and objectives.
• Align PR and digital strategies with APAC regional teams through ongoing communication and collaboration to ensure consistency across markets.
• Manage PR, advertising, and digital agencies to drive synergy and ensure effective coordination across all communication efforts.