주요업무
A DAY IN THE LIFE:
1. e-Commerce Channel Management
- Develop and implement e-commerce sales strategies to achieve revenue goals and key KPIs.
- Monitor and analyze sales performance, identifying trends and areas for improvement.
- Manage and develop relationships with key online partners and vendors.
- Collaborate with marketing to increase brand awareness by enhancing brand visibility (AD, sampling)
- Manage end to end process to ensure seamless customer experience and efficient order fulfillment.
- Track sales forecasts, budget, stock stability and price competition
2. Data Analysis & e-CRM management
- Analyze customer data to identify trends, understand customer behavior & journey, and develop actionable insights to improve e-CRM strategies, personalize customer experiences, and increase CLV.
- CRM analysis: Provide regular reports and analysis on MBB performance to key stakeholders.
- Lead the development and implementation of innovative e-CRM strategies specifically tailored to the e-Commerce customer, encompassing O2O touchpoints
- CRM Strategy implementation: loyalty programs, hero product campaigns, customer segmentation, targeting campaign, and lifecycle management.