주요업무
• Leads and coordinates product planning, product launches, product management, market development and market research activities.
• Interacts directly with marketing manager/specialists to identify new marketing opportunities.
• Works individually or with a team in recommending action, scheduling and planning projects, estimating cost and managing projects to completion.
• Working on some weekends for Society events (booth duty and/or cadaveric workshop), Medtronic events (symposium and/or cadaveric workshop).
• Identifies unmet customer requirements and new business opportunities and provides vision and focus to move products from idea to marketplace.
• Facilitates and coordinates marketing activities with geographic areas to increase teamwork and build partnerships.
• Manage expense relevant documentation and process payment
• Manage customer (HCP) contract and agreement
• Support the marketing team with the logistics services in preparing product seminars, marketing events etc.
• Collaborate with logistics teams to understand the reasons for backorders and release plan and update with sales team
• Plan and execute strategic marketing campaigns for existing and new medical devices in domestic and international markets.
• Develop product positioning and messaging tailored to healthcare professionals, hospital decision-makers, and regulatory bodies.
• Conduct market research to identify clinical needs, competitor landscape, and emerging trends in the medical device space.
• Collaborate with regulatory, sales, and clinical teams to align marketing strategy with product lifecycle and compliance requirements.
• Create marketing assets including brochures, case studies, white papers, presentations, and digital content.
• Organize and manage industry events, medical conferences, workshops, and KOL (Key Opinion Leader) engagement programs.
• Monitor and report on marketing campaign performance using relevant AOPs and analytics tools.
• Support product launches through coordinated go-to-market strategies, sales enablement tools, and internal training.
• Maintain strong knowledge of local and global healthcare regulations and reimbursement processes.
• Manage and forecast monthly implants based on seasons or special needs