주요업무
• Conceptualizing strategic positioning, platform and artistic direction of campaigns, productions, and projects for APAC
• Develop and execute a campaign vision across multiple creative disciplines which include (but may not be limited to):
• Creative Direction Communication via Deck Building (InDesign, Keynote, Powerpoint)
• Artistic Direction and Enrollment Briefing
• Visual Design Systems
• Graphic Design Systems
• Typography Design Systems
• Multi-Channel Creative Application
• Support the Creative Director(s) on driving and establishing a consistent brand voice, brand position, brand creative direction throughout the APAC region as well as within the individual countries under its regional remit
• Maintain a high standard of creative and artistic direction from concept-to-delivery for all creative work (Briefing > Strategy > Creative Direction > Art Direction > Pre-Production > Production > Post-Production)
• Serving as a category expert, driving a deep understanding of insights to deliver compelling creative.
• Safeguarding the brand by maintaining lululemon's visual language.
• Overseeing the entire lifecycle of new in-region campaigns, including ideation, execution, and review.
• Ensuring a consistent and unified brand experience across various mediums and channels, such as windows, visual merchandising, e-commerce, film, social media, and advertising.
• Maintaining strong connections with the global Creative team to stay updated on the brand's creative direction.
• Delivering creative solutions efficiently within specified timelines, budgets, and resources.
• Developing creative briefs, strategies, and executions through collaboration with cross-functional partners (marketing, strategy, product, R&D).
• Driving the concept-to-execution process for brand and product storytelling across channels.
• Operating and delivering creative executions for campaigns of varying scales.
• Monitoring brand and campaign performance, interpreting data to influence creative strategies and executions.
• Collaborating and influencing cross-functional teammates.
• Organizing and leading cross-functional ideation sessions to develop creative briefs.
• Overseeing project creative management, team coordination, and ensuring high-quality production delivery.
• Collaborating with Creative Ops to influence team/project timelines, facilitate progress, and ensure successful project outcomes.
• Providing key input on projects/initiatives, contributing to resource and budget allocation for fiscal planning.
• Ensuring Tier 3 and weeklies are executed on time and within budget.
• Developing and driving creative initiatives based on project needs.
• Identifying opportunities for professional growth and development within the team.
• Inspiring the team by pushing creative processes, methods, brand storytelling, and differentiation.
• Building and managing relationships with potential regional collaborators such as photographers, models, or producers.