Associate Specialist, Marketing, CoA KR

[Category Strategy and Brand Management] • Be able to win in the Korea market as an American audio brand! • Support senior marketing specialist, commercial and product leads to develop the Go to market marketing strategy for Korea’s marketing pillars that meets both short- and long-term business goals. This would include all planning and management of Korea’s marketing budgets based on commercial targets. • Align with the global-regional brand vision to shape the strategic and execution of Korea’s marketing communications. • Support marketing narrative by balancing brand and product stories, ensuring integration and consistency in storytelling channels • Ability to understand the local consumer behaviour and industry trends to be applied to all marketing initiatives and launch plans • Proactive in identifying and introducing new consumer trends, media opportunities or key learnings [360 Marketing Activations] • Implement COA marketing campaigns across all functions. This would also include working with 3rd party agencies to develop a year long activation plans to increase brand affinity, consumer engagement and commercial success across both offline and digital. • Support senior marketing specialist on all digital always on activations that best engages the Harman COA consumers. This includes; but not limited to: • Social channel management (Instagram, YouTube: JBL, HK, AKG) • New product launching viral activities (KOL marketing, Influencer Reviews etc.) • Local content development and utilize them on effective channels • E-commerce strategy that is in line with APAC and Samsung requirements • Full funnel paid media strategy with Samsung and Agency • Identify new revenue opportunity drivers for JBL direct & indirect channels to be deployed across in Korea • Brand site update (

KR.JBL.COM

and

KR.HARMANKARDON.COM

) • Responsible for various monthly reports • Track and measure campaign successes, providing data backed insights to optimise campaigns and find new opportunity areas • Budget & Spending Management – monitor monthly budget and individual marketing activities spent. • Support in strategic negotiation and effective marketing executions of local influencers • Build and maintain media PR relationships, including but not limited to NPI PR, brand news for magazine and special feature/product review articles.

[What You Need to Be Successful] • Experience in managing and executing multiple consumer campaigns and long-term brand to consumer engagement through a diverse media mix. • Digital & ecommerce planning experience is a must. • Understanding for consumers, with a demonstrated experience utilising consumer research and data to drive actionable insights to develop marketing strategies and plans. • Be able to translate the global / regional vision that fits effectively for the Korean audience. • Experience working with agencies and budget negotiation. • Experience driving customer acquisition and revenue growth through the implementation of marketing strategies. • Excellent communicator and be able to perform well in a matrixed organisation. [What Makes You Eligible] • Bachelor’s degree in related field or equivalent required. • Minimum 3 years of relevant experience in a similar capacity

For more details, please refer to the company website.