1. More than 10 years of experience in PR/communication field
2. Proven Media Relations Expertise
• Strong media network across top-tier, second-tier, and niche media outlets.
• Demonstrated ability to proactively pitch stories and secure high-impact coverage
• Experience in managing journalist relationships across earned, owned, and crisis contexts
3. Crisis and Reputation Risk Management Experience
• Hands-on experience managing sensitive corporate issues and public controversies
• Ability to develop strategic response plans under pressure, including stakeholder messaging and media mitigation
• Track record of collaborating cross-functionally (Legal, Compliance, Sales) to safeguard brand trust
4.Background in consumer/retail and regulated industry is highly preferred (e.g., tobacco, food, pharmaceuticals)
5.PR
agency experience is a plus (not mandatory)
6.Proficiency both Korean & English