주요업무
Product & Campaign Management
• Develop and execute product launch plans including campaign strategies and VM/POS directions.
• Plan and implement action plans by channel (POS, event, online).
• Monitor and analyze weekly campaign performance and keyline sales.
• Support MM in building short- and long-term business strategies.
• Lead local development projects such as brochures, gifts, POP, and ensure flawless execution at store level.
• Develop podium/popup event contents and propose consumer activation ideas.
• Manage campaign and promotional budgets, ensuring effective cost control.
• Gather post-campaign feedback and report to regional/global teams.
• Work with external agencies for event production and promoter hiring.
• Track competitors' activities, new launches, and emerging trends.
• Forecast sales and PO volume by product line; manage stock and SPM usage.
CRM Planning & Execution
• Collaborate with CRM team to establish strategy for customer acquisition and retention.
• Operate CRM programs such as welcome, birthday, and mileage benefits.
• Execute regular consumer communication using CRM database.
• Track KPIs and analyze performance of CRM initiatives.