주요업무
• Develop and implement strategies to drive subscriber acquisition, conversion and efficiency via the affiliate marketing program for Disney+ in APAC (KR, JP, TW, SG)
• Drive recruitment and business development efforts to identify and establish relationships with new affiliate partners, including editorial publishers, affiliate networks, high-quality incentivized and loyalty programs, brand-to-brand partnerships, and creators/influencers
• Support execution of acquisition-oriented performance influencer campaigns in KR, including by drafting creative briefs, prospecting and curating influencer talent, negotiating rates and closing talent contracts, and managing all asset approvals with international stakeholders
• Responsible for the collection, storage, and distribution of marketing assets such as branded materials and influencer assets across multiple databases.
• Collaborate with internal cross-functional teams like brand, legal, strategy for campaign approvals and coordination, as well as regional marketing teams for localization of campaigns and local affiliate recruitment if applicable
• Develop and execute strategy across affiliate marketing ecosystem including sell-in documents, bounty and payout models and contracts
• Drive sign-ups through highly coordinated B2B partnerships, including via structuring and building business cases around offer-based campaigns
• Regularly analyze data and metrics to identify key opportunities to improve KPI performance, increase scale, and enhance efficiency of marketing spend
• Develop robust test & learn plan to improve performance and marketing spend efficiencies, based on data & analytical insights
• Own direct relationship with top affiliate partners and external vendors/agencies
• Excellent strategic planning skills with the ability to identify, prioritize, and articulate high-impact campaigns and initiatives
• Drive innovation with partners to get them excited to promote our first-class streaming services and beloved content