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월트디즈니컴퍼니코리아

Associate Manager, Affiliate Marketing

51-300명
  • 공고소개
  • 주요업무
  • 자격요건
  • 우대사항
  • 채용절차
The Growth Marketing team is tasked with driving new subscriber acquisition & driving Disney Streaming’s profitability business objectives for Disney+ and The Disney Bundle. The team is responsible for the planning, execution, and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The Associate Manager, Affiliate Marketing will play a critical role in growing and scaling a fast-growing, affiliate marketing business. The successful candidate will bring a highly analytical, creative and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel. This is a great opportunity for a candidate who wants to be at the forefront of digital innovation and growth. This is a highly collaborative role which will work across the Disney business, as well as high-profile external partners.

주요업무

• Develop and implement strategies to drive subscriber acquisition, conversion and efficiency via the affiliate marketing program for Disney+ in APAC (KR, JP, TW, SG) • Drive recruitment and business development efforts to identify and establish relationships with new affiliate partners, including editorial publishers, affiliate networks, high-quality incentivized and loyalty programs, brand-to-brand partnerships, and creators/influencers • Support execution of acquisition-oriented performance influencer campaigns in KR, including by drafting creative briefs, prospecting and curating influencer talent, negotiating rates and closing talent contracts, and managing all asset approvals with international stakeholders • Responsible for the collection, storage, and distribution of marketing assets such as branded materials and influencer assets across multiple databases. • Collaborate with internal cross-functional teams like brand, legal, strategy for campaign approvals and coordination, as well as regional marketing teams for localization of campaigns and local affiliate recruitment if applicable • Develop and execute strategy across affiliate marketing ecosystem including sell-in documents, bounty and payout models and contracts • Drive sign-ups through highly coordinated B2B partnerships, including via structuring and building business cases around offer-based campaigns • Regularly analyze data and metrics to identify key opportunities to improve KPI performance, increase scale, and enhance efficiency of marketing spend • Develop robust test & learn plan to improve performance and marketing spend efficiencies, based on data & analytical insights • Own direct relationship with top affiliate partners and external vendors/agencies • Excellent strategic planning skills with the ability to identify, prioritize, and articulate high-impact campaigns and initiatives • Drive innovation with partners to get them excited to promote our first-class streaming services and beloved content

자격 요건

• 4~5 years of experience in affiliate or b2b partnership marketing for user acquisitions; (research, approach, campaign design, approval, creative preps, execution and report) • Strong knowledge of the affiliate and partner marketing space in APAC (KR, JP, TW, SG) and how to optimize partnerships to drive performance across various affiliate models • Business English proficient, and fluency in Korean • Experience working on global brands and with local affiliate partners • Highly analytical mindset with an understanding of acquisition funnel, performance marketing KPI’s, and profitability levers • Excellent Excel and PowerPoint skills • Strategic self-starter with ability to navigate cross-functional teams. Must have a proven track record of driving projects from start to finish • Strong partner or client management skills • Passion for innovation, creative problem solving, and building strong relationships with both internal and external stakeholders • Works well with ambiguity and demonstrates flexibility in fast-paced, dynamic environments. • A strong communicator with a can-do, positive attitude and a strong desire to get things done • Strong attention to detail • Sense of humor and desire to have fun!

우대사항

• Business Japanese proficiency preferred, but not required

채용절차

• For more details, please refer to the company website.
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월트디즈니컴퍼니코리아

Associate Manager, Affiliate Marketing

51-300명
연봉협의
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경력4년 이상
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