주요업무
• 1. Brand Strategy Development and Execution:
-Develop and implement the positioning strategies and annual marketing plans for each brand (Gucci, Burberry, Chloé Signature, Tiffany, Marc Jacobs).
-Create local execution strategies based on global brand guidelines, ensuring brand consistency while tailoring approaches to the Korean market.
-Protect brand assets, manage premium pricing strategies, and maintain the brands’ prestige positioning.
-Collaborate with global teams to ensure alignment on brand direction and messaging.
• 2. Premium Distribution Channel Management and Expansion:
-Strategize and manage premium distribution channels, including high-end department stores, fragrance boutiques, and multi-brand retailers.
-Develop and implement collaboration models with premium digital channels such as Kakao, Naver, and others to enhance brand presence.
-Plan and execute offline brand experience events (e.g., pop-up stores, VIP events), ensuring that every touchpoint reflects the brand’s luxury positioning.
• 3. VIP Customer Strategy and New Channel Development:
-Design CRM programs and exclusive marketing strategies to engage high-end customers, reinforcing brand loyalty and enhancing customer lifetime value.
-Identify and establish new partnerships with premium retail channels, department stores, and exclusive boutiques.
-Develop and execute customized customer experience strategies that align with brand values and meet the unique demands of each channel.
4. Performance and Budget Management:
-Establish sales targets and manage the Profit & Loss (P&L) for each brand, ensuring financial performance aligns with business objectives.
-Plan and manage A&CP (Advertising and Promotion) budgets effectively, ensuring optimal allocation of resources.
-Conduct monthly performance reviews based on KPIs, with regular reporting to global teams to ensure strategic alignment and track progress.