주요업무
• Lead the development and execution of localized marketing strategies for Disney’s music content in Korea, ensuring campaigns are innovative, audience-driven, and aligned with global priorities.
• Own and manage end-to-end campaigns—from creative planning to launch—across soundtracks, catalog releases, and Korean local productions.
• Collaborate with internal teams (content, legal, brand, digital, integrated marketing) and external partners to ensure smooth music and video release processes.
• Oversee the collection of legal documentation from Korean songwriters and manage cue sheet creation and delivery for KOMCA and Soundmouse.
• Build and maintain strong relationships with key partners such as KOMCA, UMGK, UMPK, and local production companies to resolve rights, publishing, or campaign-related issues.
• Serve as the local lead for Disney Concerts-related initiatives, collaborating with presenters and media to amplify reach and drive audience engagement.
• Provide onboarding and guidance to music directors and production companies to ensure creative and legal alignment with Disney’s standards.
• Inspire licensees and partners with new campaign ideas, even outside of active launches, and act as a strategic thought partner across meetings and planning sessions.
• Create clear, insightful weekly reports for regional and global teams, highlighting performance, audience insights, and growth opportunities.
• Partner with digital marketing and social media teams to craft campaigns that resonate across platforms, tapping into both mainstream channels and emerging trends.
• Track campaign performance using analytics tools and surface actionable insights to refine strategy and optimize impact.
• Support administrative and publishing processes when needed, ensuring all music-related documentation and reporting is accurate and timely.