유명외국계럭셔리패션 브랜드

•Marketing Strategy Deployment and Implementation: Support the Marketing Director of brand in developing the brand vision and strategy for that aligns with global brand priorities and is tailored to Korean consumer and market landscape. This role will in particular ✓Translate global brand growth principles to Korea priorities and actionable plans that deliver acquisition targets ✓Communicate and align with global marketing on Korea brand cadence and plan ✓Track and periodically update the progress of the strategy and cross-functional action plans •Integrated Marketing Planning ✓Act as campaign owner from brand activation download, local approach, co-brief to creative with global marketing, KPI setting to IMC planning, activation idea development & PMO tracking. Develop campaign guidance (local insights & strategy + global guidance) to all Korea marketing members. Coordinate with cross-functional teams to develop and execute integrated marketing plans that are in line with campaign ideas and strategy ✓Manage brand purpose led and value driven campaigns. Conduct customer research and form insight led strategy. Work with global and Korea marketing teams to develop objective & approach, set budget & tracking ✓Plan and manage Korea MAP (Marketing Annual Budget) ✓Brief & lead internal marketing team to develop orchestration plans based on campaign KPIs, consolidate the plans, and discuss with Marketing Director / General Manager to revise the plan to achieve campaign targets across Media/PR, CRM and local activations as needed. •Establish holistic annual marketing plan (short / long range) streamlining across all funnels and touchpoints focusing on increasing Gen-Z acquisition and brand desirability •Marketing Investment Allocation: Manage channel and campaign allocation to achieve marketing targets •Global & Regional Marketing Liaison: Brand Ambassador of Korea for global marketing to communicate Korea’s strategy and needs to global/regional teams with logical and data-based information to maximize global support and awareness of Korea business •Campaign Performance Tracking: Closely monitor campaign performance across Media, New Acquisition, Performance Marketing, Search, Traffic and impact to business with Media Manager, Marketing Analytics, E-Commerce and all other key internal stakeholders to propose in-campaign optimizations. •Executional Excellence: Ensure seamless implementation across brand marketing, Media, PR, CRM, Brand Analytics in line with annual and long-range strategy. •Core KPI: New Acquisition, brand KPI uplift, Search Lift, Traffic Impact to ECOMM/Retail, Marketing effectiveness, and efficiency targets.

1.Brand builder with growth mindset 2.Proven strength in strategic thinking, data driven and strong analytical sense 3.Extensive experience in marketing, with a strong understanding of both global and local marketing principles 4.Experience working with cross-functional teams and in a multicultural environment, with an ability to communicate and collaborate with stakeholders at all levels of the organization 5.Strong project management skills, with a demonstrated ability to lead complex projects from conception to execution 6.Excellent communication skills, both written and verbal, with an ability to effectively present ideas and influence stakeholders

7.Open

mindset, willing to take challenges.

8.Education

: Bachelor n Business Admin, Marketing, Communications or MBA is a plus 9.Experience: Experience in branding building, strategy, campaign launch, team leadership role 10.Knowledge of digital media planning & buying, retail marketing, and PR. 11.Proven experience in brand building 12.Ability to adapt to brand transformation and drive necessary changes in marketing. 13.Strategic and consumer-centric mindset. 14.Solid leadership skills of self and people management.

15.Team

player who fosters partnerships within and outside the marketing department. 16.Fluent in written and spoken in Korean and English 17.Influencing persuasion skill 18.Experienced in multinational fast paced matrix organization with diverse background counterparts. 19.Growth mindset, Can-Do Attitude, Ownership of Business, Brand & Team

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