주요업무
[Visual Merchandise Execution]
• Partner with cross-functional business partners and VM team to assist store in planning,
mapping and merchandising monthly floor sets
• Train and lead Store Management/In-Store VM assistant on how to interpret monthly guidelines
and communicates consistent merchandising direction on Coach standard
• Follow-up with Store Manager/ In-Store VM to ensure all marketing and visual elements are
placed appropriately on the sales floor (i.e. New VM roll out elements, Signage, decorative
elements)
• Communicate and align with retail decisions to facilitate changes accordingly based on sales
through our business needs
• Understanding store’s business conditions such as top sellers to make informed and educated
merchandising decisions
• Able to work on multiple projects simultaneously with short timelines for store opening, Season
Pop-up, collaboration and marketing and sales team events.
• Responsible for supporting production execution, including coordination and follow-up on
various minor tasks to ensure timely and accurate project delivery
[Communication and Training]
• Effectively manages travel schedule anticipating 75% traveling to stores ensuring execution at
brand standard
• Manage the flow of communication with the support of VM team between assigned stores,
through touch bases during routine store visits
• Develop constructive, effective relationships with In-Store Visual, Store Managers and Retail
Management team
• Support/train stores to interpret Visual Guidelines through photo review, floor plan mapping
and/or store visits
• Provide feedback relating to product presentations, challenges and needs of the business via
VM recap from the store and communicate comprehensively with Store Manager in-store VM /
Retail Field Management to ensure productivity and alignment
• conduct in store training sessions regularly and leading hands-on merchandising training with
Assistant Store Managers / Store Managers / In Store VM to ensure that the current
merchandising direction is understood and maintained
• Leverage Global VM training tool to be downloaded well to all store members to be understood
to keep a great and keep the VM standard level to the door.
• Stay up to date on business trends and shop competitions, share information with the VM team
and HQ.