[글로벌 유명 패션 브랜드 ]

- Plan and prioritize marketing investments with strategic budget allocation to maximize impact - Collaborate closely with the APAC regional marketing team to ensure alignment with global brand direction and identity - Develop brand-specific marketing strategies and implement an effective media mix to enhance brand equity in Korea - Strengthen brand communication through digital articles, social media, and lifestyle media to increase consumer engagement across various touchpoints - Drive sales conversion among the 20s–30s young target segment by executing middle funnel marketing initiatives that build preference and consideration - Lead the creation of marketing communication assets for Samsonite RED in coordination with other APAC markets - Draft press releases and media materials, while monitoring market trends and competitor activities with PR agencies - Manage agency relationships, evaluate performance by project, and make informed decisions on contract renewals - Oversee marketing spend, ensuring all activities and campaigns are executed cost-effectively within the assigned budget - Provide regular reporting on successful marketing activities to the APAC regional team

- Bachelor’s degree or higher - At least 5–8 years of solid brand marketing experience in both retail and agency roles for an Advertising and PR position. - Fluent in English communication - Strong relating skills for building trustful partnerships with internal and external business partners

• Experience in street fashion brands is highly desirable

서류통과-->1차면접-->2차면접-->채용확정