>Head of Sales Planning & Trade Marketing / 외국계 유명 FMCG (임원급)

-Directed the sales construction process for short- to long-term budget cycles, establishing forecasting frameworks, driving bottom-up forecasts, and aligning sales projections with sales and marketing teams. -Redesigned the go-to-market strategy, KPIs, commercial policies, and approval processes to enhance business efficiency. -Served as a key decision-maker for multiple brands, including Häagen-Dazs and various snack lines, influencing critical business directions. -Led a regional Sales Revenue Management project, developing data analytics tools and methodologies in collaboration with global teams, covering pricing, promotion effectiveness, price pack architecture, mix management, and T&C management. -Spearheaded sales analysis and planning initiatives, implementing Customer Value Management strategies, developing sales automation and 360° analytics tools, creating ROI simulation templates, and improving forecast accuracy to reduce write-off costs. -Expanded scope into shopper marketing, introducing Nielsen shopper analytics tools and integrating shopper insights into sales planning. -Managed and developed a team of 7–8 staff (including 3 direct managers) through coaching, on-the-job training, and performance guidance.

•15+ years Sales, Trade Marketing and Business Plan experience for FMCG industry in global companies. (mixed Sales experience is preferred, eCommerce channel is plus) •In-depth knowledge of modern trade and multi-channel experience preferred •Strategic Business Planning & financial analysis skill •Knowledge of trade promotion process and practice •Business English proficient

1차-서류전형 2차,3차-면접