주요업무
1. Platform Business Development & Strategy
• Multi-Platform Strategy: Develop and execute comprehensive business strategies for major Korean e-commerce platforms including SSG, Naver, Kakao and other key digital channels
• Brand Positioning: Create platform-specific brand positioning and differentiation strategies to maintain luxury brand value and premium market presence
• New Platform Entry: Identify new platform opportunities and optimize existing platform performance to drive revenue growth and market expansion
• Partnership Management: Build strategic relationships with platform partners while ensuring brand value protection and long-term partnership development
2. Sales Performance & Revenue Management
• Revenue Planning: Set platform-specific sales targets and develop quarterly and monthly execution plans to achieve revenue objectives
• Product Mix Optimization: Analyze sales performance across product categories and brands and optimize portfolio for maximum profitability
• Promotional Campaigns: Plan and execute platform-specific promotional activities
• Inventory Management: Manage platform inventory levels and demand forecasting to optimize product mix and minimize stockouts
3. Partnership & Vendor Management
• Strategic Partnerships: Build and maintain strategic relationships with key platform partners and develop long-term partnership opportunities
• Business Reviews: Conduct regular business review meetings with platform partners and prepare comprehensive performance reports
• Contract Negotiation: Negotiate contract terms including commission rates, promotional conditions, marketing support, and partnership expansion opportunities
4. Market Intelligence & Innovation
• Market Analysis: Analyze Korean fashion e-commerce market trends and consumer behavior patterns to identify growth opportunities
• Competitive Intelligence: Monitor competitor platform strategies, conduct benchmarking analysis, and develop differentiation strategies
• Technology Innovation: Research emerging technology trends including live commerce, AI recommendation systems, AR/VR, and evaluate implementation opportunities
• Consumer Insights: Extract consumer insights through data analysis and develop targeted marketing strategies based on customer segmentation