주요업무
1) Manage sales team(s), including setting objectives, providing feedback, coaching, motivating, developing, disciplining, and terminating employees as appropriate;
2) Lead the process of establishing and maintaining effective relationships with key decision makers at major accounts, including medical staff, hospital administration, and purchasing agents;
3) Assist in identifying trends and opportunities within the account base through review of account data, analysis of territory performance, and monitoring competitive activity;
4) Work closely with marketing to develop and implement marketing plans which target specific customers or groups of customers;
5) Provide input into product design, pricing strategy, and promotional strategy based on knowledge of customer needs and preferences;
6) Communicate internally and externally (e.g., with corporate headquarters, distributors, vendors, group purchasing organizations, etc.) on matters relating to the operation of the business;
7) Negotiate contracts with hospitals/clinics, group purchasing organizations, and other large institutional accounts;
8) Develop annual budgets and monthly forecasts for each account;
9) Monitor sales performance against budget and adjust tactics accordingly;
10) Train sales representatives on products, competition, selling techniques, and customer relations;