주요업무
• Develop and execute marketing strategies for revenue growth and brand leadership in the Korean market
• Design and manage an omnichannel marketing framework including product portfolio, pricing, branding, PR, and customer engagement
• Drive 4P execution and initiate consumer insight–driven innovations
• Collaborate with global headquarters to localize campaigns and create actionable market insights
• Manage agency ecosystem (creative, PR, digital, media) and ensure excellence in execution
• Oversee budget allocation, KPI monitoring, and reporting to senior leadership
• Lead e-commerce, D2C, CRM, and loyalty program initiatives
• Build, coach, and inspire the local marketing team, enhancing organizational capability and culture