We are seeking a passionate and highly experienced Senior CRM Manager who has a strategic mindset and strong interpersonal skills to navigate BRAND and build customer-centric organization. Logical thinking and problem-solving skills are necessary to leverage CRM systems (incl. Relate/Data Lake, MS Excel, Power BI and clienteling app) in building strong year-out, long term CRM roadmap based on concrete customer data analysis. The Manager needs to have a strategic CRM mindset, focused on growing sales & profitability and optimizing CRM KPIs. English language skill is mandatory.

Customer data management & analysis • Supervise CIEM data management and analysis to design optimal CRM framework and initiatives • Lead initiatives to enhance customer data accuracy and quality (data capture, single customer view and data quality monitoring) • Strategically segment customers based on key metrics for tiered and targeted outreach • Overseeing extraction and analysis of customer data based on demography and customer journey • Analyze CRM sales performance return on investments • Collaborate with regional IT and key stakeholders on CIEM data system framework development and implementation Customer outreach strategy, planning & execution • Monitor and analyze CRM performances to enhance conversion, customer retention and to improve customer experience and lifetime value • Draft and strengthen CRM plan base on short-term, mid-term and long-term CRM roadmap in line with business/marketing strategy • Create contents for customer outreach per target segments and initiate direct marketing leveraging various channels, incl. emails, MMS and Kakao • Set up CRM vendor partnerships for enhanced CRM performance • Draft and activate retention/reactivation plan per channel • Maximize customer retention, reactivation and new acquisition via strong membership loyalty program • Initiate new customer acquisition thru 3rd party partnerships VIC Clienteling • Develop and execute tiered VIC programs for brand loyalty enhancement: trade in, up & across • Enhance brand loyalty via planning and rollout of VIC annual gifting program and VIC bespoke events • Communicate with retail and store team for VIC cultivation, retention & reactivation via 1:1 clienteling outreach

• Minimum of 10-15 years of experience in CRM • Bachelor’s degree required • Strong strategic, analytical and interpersonal skills with a self-motivated approach • Ability to manage multiple projects in a fast-paced environment • Data analysis and management skills, project management experience • Retail industry, preferably in global fashion/luxury, apparel & FMGC brand experience. • Fluent English skill both written and spoken • Experience in setting up CRM program or/and system (in alignment with global and local 3rd party vendor) preferred

서류 전형 , 1~2차 인터뷰