주요업무
MAIN RESPONSIBILITIES
BUSINESS DEVELOPMENT
Prepare market business plan to determine strategies to develop the market(s), maximize sales and grow customer loyalty
Lead and supervise the client service strategy and e-commerce operations processes by driving and enhancing workflows, procedures and policies to deliver a best-in-class omni-channel customer experience and maximise the business opportunities
Enhance the Ferragamo customer experience through the proactive management of the VIP and high value client relationships
Ensure the brand positioning in terms of image and presentation in the local market is consistent with the brand strategy and maintains it at the highest level at all times
Maintain communication with business partners, with neighboring brands, and with the environment around our stores to be aware of any information (performance of neighboring brands, customer flow, security issues, flows in the malls, common services, floor managers in department stores, etc.)
Keep updated on the market trends of the luxury markets with specific focus on competitors benchmarking (clientele, events, promotions, pricing, merchandising strategies, market positioning) in the single cities in which the stores are present
BUSINESS ACCOUNTABILITY
Responsible for providing market input for the Budget and developing strategies to achieve financial targets
Full responsibility for his & her market P&L
Daily follow up on the sale of his/her assigned stores, communicating with all the teams to give the necessary coaching, motivating the teams to improve their results day by day
Analyze, review and ensure the awareness of key performance indicators throughout the team members
Merchandise each POS and work with marketing team in adherence of corporate guidelines to maximize sales and brand exposure, and work with the team to have each POS develop and grow our visual presence within the store
Partners closely with merchandising and supply chain teams to ensure that all stores have the correct product assortment and availability to achieve sales
Generate and review periodic reports on customers services KPIs, customer buying behavior and order to cash cycle ensuring timely maintenance, accuracy, completeness and integrity of all information
Support the stores managers to manage, follow and challenge a team of varying size throughout seasonal fluctuations to ensure a smooth running of the service and the optimization of processes to reach KPIs
Liaises with store planning/projects managers on store renovations, expansions and new openings and lead the new store opening process
PEOPLE MANAGEMENT AND DEVELOPMENT
Oversee the recruitment and the selection of the sales staff together with HR dept ensuring that all recruits meet the company standard in terms of skills, experiences, qualifications and potential
Identify talent in the market, prepares and implements development plans and succession plans, providing a pool of qualified and motivated mobile employees
Coach store managers to ensure their continuous development. Inspire the store manager and store team providing them with insights on tone of voice and leading by example in terms of behavior and knowledge, dynamism and professionalism
Ensure that all store employees are receiving regular feedback through the one to one process
Manage the people review process, conduct performance review for all direct reports
Ensure that training initiatives are effectively implemented in the market
Update sales associates and store personnel on new product launches, advertising, technical information – i.e. utilizing all tools to maximize the sales potential
SERVICE EXCELLENCE
Embody and inspire the store managers in elevate customer in-store experience by delivering highest luxury selling ceremony
Foster a store environment of service excellence, defining, model and hold store managers accountable for long-life customer engagement
Have an understanding and knowledge of the market top clients and merging clients
RETAIL OPERATIONS
Streamline retail operation processes and procedures with omni-channel approach and identify synergies with the market to ensure operations are efficient and effective
Monitor the overall stores’ appearance (visual merchandising standards, technical maintenance, cleanness, staff personal appearance, etc.)
Review and validate monthly rota’s ensuring match to traffic is optimized with breaks, vacations, overtime and that all key changes are reported on a weekly basis
Supervise and guarantee the implementation of the company policies and monitors of internal control procedures
Make effective and regular visits to all stores and conduct monthly business review
Participate in morning briefs. Coach the store manager to motivate and give feedback to each sales staff
Review KPIs of all employees with store managers, identify variations, celebrate improvements and challenge stagnation (daily sales, average ticket, upt, as well as: grooming, MOI, Shoppers results)