안녕하세요,
프로써치코리아 김지연 부사장입니다.
유명 럭셔리 브랜드에서 E-VMD를 찾고 계십니다.
브랜드 가치와 이미지에 맞게 display되도록 VM을 해주시는 역할입니다.
또한 이커머스 내 디지털 캠페인과 editorial 컨텐츠에 대해 유관부서 및 본사와 협업하여 매니징하는 업무를 맡게 됩니다.
온라인 VM 경력을 가장 선호하나, Physical VM 경력을 가지고 새로운 일을 도전하고자 하는 분도 좋습니다
간단지원 주시면, 자세한 회사 관련 소개 드리겠습니다.
주요업무
1. BUILD E-VM STRATEGY
• Build E-VM strategies, the window to the brand
• Merchandise the product grids considering group guidelines, commercial priorities, and allowing an intuitive and fluid navigation for users
• Deliver the E-VM guideline of all categories to achieve the goal set in the
strategy
• Define cross-selling propositions
• Optimize the on-site search results
• Improve digital customer journey by analysing E-VM KPIs
2. MANAGE DIGITAL COMMUNICATION
• Coordinate the homepage calendar with Paris HQ and local communication teams, and ensure consistency between editorial content and online product offer
• Define local editorial needs and coordinate the creation in collaboration with the communication team
• Coordinate the emailing campaigns with Paris HQ
• Analyse the ROI of digital campaigns
3. DEVELOP DIGITAL ASSETS
• Validate translated texts to be displayed and define online terms of the brand
• Manage all the content and texts, including legal notices
• Issue JIRA tickets to correct digital asset issues to improve the excellence of the window
자격 요건
• Minimum 6-year experience in VM position in the fashion or e-commerce industry
[In Digital or retail visual merchandising skills]
• Mature visual merchandising skills with both branding and commercial mindset
• Capable of understanding and analysing data related to visual merchandising
[Digital knowledge]
• Web Analytics tools (Google Analytics)
• Fred Hopper
• Knowledge and interest in digital design is preferred but not required