Product Marketing Lead, APAC

[Develop thought leadership and content] • Create compelling product storytelling content, including keynote presentations, data reports, industry insights, and customer-facing narratives. • Collaborate with customers and ecosystem partners to co-create impactful content such as case studies, event keynotes, and press releases. • Establish Moloco as a thought leader in APAC through regionally relevant content and event storytelling. [Build the regional product marketing strategy] • Lead positioning, messaging, go-to-market enablement, and launch ownership for both APAC-specific products and globally relevant solutions. • Partner with cross-functional teams — including Product, Country Marketing, Campaigns, and Sales — to deliver high-impact initiatives across APAC. • Adapt global strategies into regionally tailored campaigns that resonate with APAC markets. [Enable successful regional execution] • Partner with country marketing teams to deliver assets and moments that drive campaign success. • Regionalize global product marketing assets (launch materials, enablement decks, web content, research reports) for APAC audiences. • Equip sales and go-to-market teams with strong narratives and enablement materials that connect to customer needs. [Measure and optimize] • Define clear success metrics for product marketing initiatives in APAC. • Track impact on campaigns, events, and adoption, using insights to iterate and improve regional strategies.

We’re looking for a senior-level PMM with a proven record of building impactful product marketing strategies and content in enterprise or B2B environments. Qualifications include: • Deep product marketing expertise: positioning, messaging, customer research, and go-to-market enablement. • Content development experience: skilled at creating thought leadership, product storytelling, and technical B2B narratives for senior decision-makers. • Regional expertise: understanding of APAC markets with the ability to adapt global strategies to local needs. • Domain knowledge: experience in AdTech, mobile solutions, or enterprise retail software is a plus but not required. • AI fluency: comfort using AI tools and curiosity to experiment with emerging technologies. • Exceptional collaboration skills to work with global, regional, and cross-functional teams. Strong written and verbal communication skills in English (fluency in Korean or Japanese is a plus).

• For more details, please refer to the company website.