About this team The Digital Marketing Team is a team that works very closely with cross-functional partners, such as E-commerce, Brand and Communication and Retail teams. The team manages a variety of digital marketing channels to drive growth across the full-funnel with a focus on acquisition, retention and reengagement. We are experts in digital and make data-driven decisions to meet KPIs including but not limited to metrics such as reach, engagements, traffic, revenue and ROAS.

• Develop, implement and execute strategic online performance marketing initiatives for lululemon in Korea in line with brand and strategic guidelines • Own and lead local online performance marketing strategy and distribution across media channels: paid digital, social media, and owned media • Analyze and optimize online performance campaigns against digital and Korea market growth objectives • Lead agency relationship and align the communication strategy with key partners across APAC • Set, communicate, and maintain timelines, budget, and priorities on every digital marketing project in Korea • Monitor digital marketing trends across categories to generate insights for new digital marketing strategies to accelerate lululemon’s growth across Korea • Partnering with cross-functional teams to ensure digital marketing efforts align and are lockstep with the larger promotional strategy and on brand • Develop 360 campaign plans for global, regional or local initiatives • Support Kakao integration roadmap by crafting personalized guest experiences based on their behavior, preferences, and engagement history • Develop Korea CRM strategy with advanced segmentation and creative approaches, especially for the KakaoTalk channel, leveraging analytics to drive new guest acquisition and improve retention

• Fluency in English and Korean (written and spoken) • Minimum 8 years of experience in online marketing for a leading consumer brand or tech company • Understanding of the Ad-Tech ecosystem and CRM (esp. Kakao channel) is a plus but not a must Experience running performance digital marketing in Korea, including paid digital, social media, earned media and owned media; and up-to-date with current consumer & media trends • Strong understanding of digital marketing measurement platforms, digital marketing technology, and data ecosystem • Excellent understanding of digital marketing metrics - CPV, CPCV, CPR, LTV are familiar to you • A strong mix of creative and analytical capabilities in combination with a hands-on attitude to get things done • Proven track record of leading multiple, complex tasks simultaneously • Excellent soft skills with a teamwork mentality, and the ability to work independently and collaboratively • Willingness to thrive in an international environment, with multiple languages and time zones

For more details, please refer to the company website.