[Company Introduction] We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did I ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we are collectively disrupting the multi-billion-dollar commerce industry from the ground up and establishing an unparalleled reputation for being leading and reliable force in South Korean commerce. We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurs surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day. Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world. [Role Overview] Coupang is looking for a Principal Social Media Management to develop and execute social media strategies, create engaging content, manage social accounts and campaigns, analyze performance data, and build brand awareness, loyalty, and achieve business goals. [What about the team?] Coupang’s Global Communications team is a diverse group of international marketing professionals with diverse experience in branding, advertising, media, TV/video, events, design, and more.

Key responsibilities include content planning, campaign management, performance monitoring, and staying updated on social media trends. - Strategy Development: Create and implement social media strategies to align with overall business objectives. - Content Creation and Curation: Develop, schedule, and publish engaging content (text, images, videos, blogs) across various platforms like LinkedIn, X, Facebook, Instagram, YouTube and more. - Campaign Management: Plan and launch social media campaigns to increase audience size and engagement. - Brand Reputation: Partner with Coupang’s brand ambassadors to post authentic employee content to build long-term reputation. - Performance Analysis: Track and analyze engagement metrics, and other data to measure campaign effectiveness and identify trends. - Trend Monitoring: Stay informed on new trends, algorithms, tools, and best practices in social media. - Reporting: Generate reports detailing performance insights and recommendations to management.

The role of Principal Social Media Management is an important and integral part of the Global Communications team as you will work in a diverse, fast-moving and agile team. As you make this role your own you will also grow in this position and career with expanded scope and new projects at Coupang. Below are some of the things you will need. - Bachelor's degree in business administration, Marketing, Communications, or equivalent background - 10-15 years of experience and transferrable in digital marketing, content creation, campaign management, and data analysis - Proficiency in social media platforms and tools - Native English speaker bilingual Korean. Chinese is a plus [Insight to be successful you should be:] - A strategic thinker: Ability to develop effective social media strategies that drive business results. - A content creator: Strong storytelling, writing, and visual design skills to create compelling content. - Analytical: Ability to interpret data, understand trends, and measure the success of campaigns. - Communication Skills: Excellent written and verbal communication - Proficient in digital marketing: Understanding of digital marketing principles, including SEO, paid social media, and content marketing. - Adaptable: Ability to stay current with rapidly changing social media platforms and trends.

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer • The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances. • Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

[Details to Consider] 1. This job posting may be closed prior to the stated end date for application if all openings are filled. 2. Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process. 3. Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws. 4. Job titles and responsibilities may be subject to change depending on the candidate’s overall experience, etc. This will be communicated to the candidate at the appropriate time before the offer. Hiring may be restricted in case the legal qualifications required for hiring and work performance is not met. 5. This is a full-time regular position and includes 12 weeks of probation period; provided, however, the probationary period may be either skipped, shortened or extended if necessary for business purposes. [Privacy Notice] • Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below.

https://privacy.coupang.com/en/land/jobs/

[Document Return Policy] 1. This notification is given pursuant to Article 11 (6) of the Fair Hiring Procedure Act. 2. A job applicant, who has applied but not been finally selected for a position at Coupang (the “Company”), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act. However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company. In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant. 3. A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2 above should fill out a “Request for Return of Hiring Documents” [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring Procedure Act] and submit It by email (

[email protected]

). In such case, within fourteen (14) days from the date of identifying the receipt of the request, the Company will send the hiring documents to the job applicant’s designated address via registered mail. Please be informed that the job applicant is required to pay the postage on the registered mail. 4. In preparation for a job applicant’s request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process. If no request is made until the end of this period, all his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act. 5. The above paragraphs 1 - 4 shall only apply when the labor-related laws of Korea govern the application. They are otherwise not applicable.