주요업무
• Build and execute brand and multi-title campaign strategies — including slate-wide storytelling, category-driven initiatives, and brand messaging— from strategic narrative development through to execution, ensuring alignment with business goals and creative objectives.
• Lead and grow a team of brand-focused marketing managers, fostering a culture of ownership, strategic thinking, and creative excellence. This role reports directly to the Marketing Director, Film & Series, Korea.
• Serve as the primary contact for global brand, product marketing, and regional marketing teams.
• Collaborate with cross-functional partners (Social, Publicity, Partner Marketing, and Product) to create integrated campaigns that extend across consumer touchpoints.
• Lead agency relationships (creative, media, production) to deliver bold, high-quality, and efficient campaigns.
• Champion cultural relevance and storytelling that resonates with Korean audiences while contributing to broader regional/global strategies.
• Manage budgets effectively across brand initiatives.