주요업무
• Use qualitative and quantitative market research methods and direct customer interviews and observations to develop insights that inform the product roadmap. Develop the business justification for new products and features by working with customers and company stakeholders. Develop business analyses, including competitive assessments, to facilitate sound data-driven decision making.
• Create and own one or more product profiles, including development of key financial modeling, forecasting, and market impact analysis. Develop the business justification for new products and features by working with customers and company stakeholders
• Lead new product commercialization through cooperative work with regional marketing, field sales and cross-functional teams and maintain a front-line presence for the customer experience, assisting sales with critical troubleshooting and raising trending product performance issues
• Collaborate with Clinical, Hospital, and Product portfolio teams to ensure coherent and integrated visions and marketing strategies and tactics for market.
• Collaborate with Corporate, Regional, and Market partners to build localized product launch strategies and plans for the Digital Product Portfolio.
• Ensure consistent planning process with authentic product positioning, value messaging, and local commercial execution. Conduct post-launch analysis with Market teams to track execution effectiveness and make necessary adjustments to achieve goals.
• Identify, establish, and promote best practices to improve sales and marketing competencies for the Digital Product Portfolio.
• Collect feedback from tradeshows, market research, customer interviews, focus groups, and KOL case observations related to the Digital Product Portfolio. Generate regionally specific insights for existing (post-market) and upcoming (pre-market) Digital products in the pipeline.
Develop in-Market business justification for the launch of new Digital products.
• Develop productive relationships with KOLs and leverage them locally and internationally to showcase our Digital Product Portfolio.