주요업무
l Developing, coordinating and adapting marketing requests within the global MAN Marketing team, called Marketing Center of Excellence, along central strategy and specifications.
l Ensuring adherence of brand and corporate guidelines across various consumer touchpoints
l Emphasizing best practice sharing and regular exchanges of needed marketing assets within the global MAN Marketing Team
l Develop and execute digital marketing strategies across social media, web, and online advertising channels.
l Plan and create social media content calendars aligned with brand tone and marketing objectives.
l Design and produce visual assets such as posts, banners, and short videos for digital channels.
l Monitor and analyze campaign performance, providing actionable insights and optimization plans.
l Develop and execute performance marketing campaigns across paid media channels (Google Ads, Meta, YouTube, Naver, Kakao, etc.).
l Analyze digital campaign performance and optimize ROI through data-driven insights and A/B testing.
l Track key KPIs such as CTR, CPA, ROAS, and engagement metrics, providing actionable recommendations.