주요업무
• Lead the end-to-end marketing strategy for Shopee Korea, ensuring alignment with overall business goals.
• Oversee and guide all marketing functions, including Brand, Performance, Partnerships, PR/Comms, and Engagement initiatives.
• Partner with business stakeholders to design and execute impactful marketing plans that drive user acquisition, retention, and loyalty.
• Analyze market trends, consumer insights, and campaign performance to continuously optimize strategies.
• Build strong, long-term partnerships with key external stakeholders such as media, agencies, and brand partners.
• Develop and inspire a high-performing marketing team by fostering a culture of respect, collaboration, and growth.
• Align closely with regional marketing teams to ensure consistency while adapting strategies to the Korean market.
• Lead engagement and community-building initiatives to strengthen Shopee’s brand presence and user connection in Korea.