At Ferragamo, you can play your part and express your uniqueness. We are committed to building a diverse workplace in which inclusivity is valued in all its forms – gender, age, disability, race, ethnicity, nationality, culture, religious beliefs, and sexual orientation. As an Equal Opportunity Employer, we welcome and consider applications from all candidates, regardless of their personal background.

MAIN RESPONSIBILITIES Press & Media Relations : - Manage media inquiries and maintain strong relationships with press, stylists, and editors -Supervise press sample loans and coordinate local and international shootings - Plan and execution of press materials and monitor PR results and competitor activities - Build and maintain good relationship with press and stylist Celebrity & KOL Management : - Plan and execute celebrity and influencer strategies, including show attendance, cover shoots, and seeding programs - Coordinate sample and product support, track exposure results, and prepare regular reports - Build and maintain close relationships with agencies, stylists, and talents Advertising & Communication Planning : - Plan and manage annual advertising strategy in alignment with HQ communication calendar and brand objectives - Oversee campaign execution with agencies, ensuring quality and brand consistency - Monitor campaign performance and provide regular reports and recommendations Event & Digital Communication : - Plan and manager lobal and local events such as press days, fashion shows, and brand activations - Manage Kakao channel and report performance to HQ

- Minimum 8-10+ years of experience in Public Relations and Advertising, preferably within the luxury or fashion industry - Strong communication and writing skills in English - Proven ability to develop and implement strategic communication plans aligned with global brand guidelines - Solid network and deep understanding of Korean media, celebrity, and influencer landscape - Experience in managing projects, budgets, and external agencies effectively - Analytical mindset with ability to evaluate campaign results and provide insights - Positive, proactive, and collaborative attitude with strong team spirit

Screening > HR Interview + Hiring Manager Interview > Offer > Join