주요업무
ACCOUNTABILITIES
• Lead creative consumer program development from concept to launch, ensuring solutions are customer-centric and aligned with strategic business objectives.
• In line with agreed OB targets, budget and strategy, identify the key channels and stakeholders required to develop and test offers in MVP state. Organize programs and sub-activities in accordance with the mission and long/short-term goals of the organization.
• As a consumer program owner, establish project team(s) to ideate and conceptualize MVP offers based on Adult Consumer research and insights.
• Co-ordinate the due diligence requirements and executional feasibility with key Head of Function's within the business to understand the overall impact of scalability, on business results.
• Implement and manage changes and interventions with leading & supporting stakeholders to ensure project goals are achieved.
• Analyze program risks and meet with stakeholders to make communication easy and transparent regarding project issues and decisions by sponsor/management
• Deliver accurate, timely reports on program status throughout its lifecycle - covering KPIs, ROI, and overall impact - while incorporating feedback from channels and consumers, coupled with identified insights, to grow business impact.
• Liaise with the commercial, corporate and controls team to increase awareness of programs.
• Report on program performance to executive team, including proposals to improve KPI's and Consumer Experience across different stages of the Consumer Journey.
• Develop roadmap, operating plan and budget for scalability, including the necessary requirements from a business process, systems and controls perspective, to expand Consumer Experience within multiple touchpoints (omni-channel)
• Continuously monitor program performance and identify areas for improvement, to optimize offer, process and consumer experience across the relevant components of the Consumer Journey.
• Manage relevant budgets and volume, ensuring compliance with PMI timing, guidelines, principles and practices.
Ensure adherence to all PMI policies, principles and practices.