주요업무
▶담당업무
We are looking for a media manager to manage one of ABI brands providing strategic input while guiding media agency teams towards the achievement of media objectives.
• Media Strategy
- Create effective traditional/digital strategies and work collaboratively with the planning and creative teams to develop and execute campaigns.
- Ensuring the development of strategic frameworks and dashboards for the reporting of campaign, channel, media performance and establishing KPI for all activity aligned to business goals including 1YP.
- Deliver the overall media marketing strategy with digital/non-digital working with marketing stakeholders to achieve targeted media KPIs (MROI, QWOA, etc).
• Day to Day operations
- Hands on experience of working on traditional/digital media: TV, OOH, DA, mobile, web analytics, etc and their use for marketers’ bran building & performance lead initiatives and knowledge of each media’s Pros/Cons using these in overall plans to meet campaign objectives.
- Support briefing, contracting, coordination, and content approval processes. Monitor campaign results and compile performance reports.
• Collaboration
- Managing internal marketing, and external agency suppliers, to deliver effective campaigns that meet target business KPI.