1. Own our marketing websites & landing pages
-Build and update global and campaign landing pages in WordPress for launches, campaigns, webinars, and other initiatives.
2.Work
with our actual stack
-Use the tools we rely on every day, including WordPress, Kinsta, Elementor, Astra, Weglot, AIOSEO, WPForms, TablePress, Usercentrics, Perfmatters, If-So, Zapier, HubSpot, Poptin, Octane Render, Envato, Uppbeat, and more. You don’t need to know every single tool from day one, but you should be comfortable learning and owning them over time.
3.Run
and improve paid ads
-Plan and manage paid ads (especially Google Ads – Search & Display, plus YouTube) and connect them to the right landing pages to bring in quality leads.
4.Measure, learn, and improve
-Use tools like Google Analytics, Tag Manager, Search Console, and HubSpot to see what’s working, share simple reports, and suggest clear next steps.
5.Look after our digital operations
-Keep our plugins and tools in good shape: renewals, billing, basic security/updates, vendor contact, and light documentation so the team can work smoothly.
6. Lead video & creative projects with agencies
-Brief and manage video production agencies and creative partners for launch videos, explainers, tutorials, and social assets.
-Follow up on timelines, organize feedback, and make sure final files are ready to use on our pages and in campaigns.
7. Lead while staying hands-on
-Guide a small, growing team (and agencies or freelancers), set priorities, review work, and coach others — while still being the person who can jump into WordPress or an ad account when needed.