The Performance Marketing Specialist KAPAC (Korea-SEAP) drives digital growth by managing campaigns across Meta, Google, Naver, Coupang, and affiliate networks. This role combines hands-on channel execution with agency oversight, leveraging data-driven insights to optimize ROI and customer acquisition. The specialist also leads CRM and e-commerce initiatives. By staying ahead of market trends and exploring new platforms, the role contributes to significant growth in Korea, Australia, and Hongkong.

Performance Marketing • Plan, execute, and optimize digital campaigns across Meta, Google, Naver, and Coupang to achieve KPIs (ROAS, CAC, conversion rate). • Manage in-house channels: campaign setup, A/B testing, targeting, bidding, and tracking (pixels, GA4, GTM). • Guide agency partners, review strategies, and ensure alignment with brand objectives. • Analyze performance data, optimize budgets. Share learnings with the team and provide actionable reporting. • Conduct keyword research, competitive analysis, and create compelling ad copy. • Stay updated on digital marketing trends and collaborate with regional/global teams. CRM & E-commerce Marketing • Lead email campaigns: planning, automation, A/B testing, and performance optimization. • Manage CRM tools (ex. Klaviyo, Lipscore, etc.) and promotional mechanics to drive engagement and retention. • Deliver personalized experiences via marketing automation and monitor customer lifecycle metrics. • Work with agencies when needed to execute new CRM initiatives and to ensure quality delivery. Affiliate Marketing • Own and grow the affiliate program: manage publisher relationships, optimize commissions, and expand partnerships. • Track performance data and identify growth opportunities. E-commerce Local Support • Act as local contact for Korea, Hong Kong, and Australia, aligning with global D2C team. • Support localization, webshop functionality, and promotional calendar alignment. • Facilitate communication between local sales and global operations. Future Growth • Research emerging platforms and regional e-commerce trends. • Provide insights for expansion plan and lead new channel initiatives.

• 3+ years in digital performance marketing, with brand-side or agency experience • Hands-on expertise in Meta Business Suite, Google Ads, GA4, and tracking tools (GTM, pixels) • Strong knowledge of Korean digital ecosystem (Naver, Coupang, Kakao) and agency/vendor management • Skilled in data analysis, attribution modeling, and Excel • Detail-oriented and organized • Fluent in English and Korean, with strong presentation and reporting skills • Proactive, data-driven, and self-motivated • Autonomous • Clear communication in respectful manner • Enjoys working in fast paced environment and international teams

• Experience in CRM, email marketing, and affiliate program management (preferred)

서류 전형 > 면접 전형 (2-3회) > 최종 합격

연차 4대 보험 명절 상여 체력, 언어, 등 교육 지원 통신비 지원