This role is responsible for driving strategic marketing connectivity, long-lead planning, and cross-regional campaign development for Korean content, ensuring strong collaboration across APAC and global markets. The position serves as a key bridge between Korea, regional teams, and global stakeholders—maximizing the global resonance and business impact of Korean titles.

1. Cross-Regional & Internal Marketing Connectivity Establish and maintain strong working relationships with key marketing stakeholders across APAC, UCAN, EMEA, and LATAM. Ensure close alignment with cross-functional Marcomms partners within Korea. Represent Korean and broader APAC strategic priorities and perspectives in global forums. 2. Strategic Planning & Prioritization Collaborate with Content and cross-functional Marketing Teams to assess the slate with relevant data inputs and determine titles and campaigns with high potential impact in APAC and other regions. Lead long-lead planning processes to drive informed prioritization to best equip teams for decision-making and resource allocation. Deliver curated cultural, behavioral, and market insights to Korean content teams and cross-functional partners. 3. Local Slate Expert Serve as the primary point of contact for Korean content priorities and initiatives. Communicate and advocate for Korean titles with global and regional markets. Identify opportunities for Korean campaigns to travel and generate business impact across territories. 4. Studio & Content Partner Management Lead marketing communications for Licensed Titles and serve as the main liaison for Studios and Content Partners. Maintain trusted and strategically aligned relationships to support the operational needs of Licensed Title campaigns. Ensure smooth cross-functional execution and alignment across partners. 5. Global Campaign Strategy & Development Contribute to the end-to-end strategic development of Korean export campaigns—from upstream planning to international rollout. Partner with global and regional Marketing teams to define strategies for priority titles, including culturally relevant positioning, early briefing, roadmap development, and tactical deployment. Drive alignment on campaign strategy, creative approach, and execution across APAC and other key markets. 6. Global & Regional Initiatives Lead select multi-title programs, tooling initiatives, and other global/regional business priorities as the APAC marketing representative. Provide structured global/regional learnings to improve future campaign strategies and content planning.

10+ years of experience in brand, content, or entertainment marketing, specifically with leading consumer-facing brands. Demonstrated success in leading and executing highly impactful, top-tier marketing campaigns end to end. Ability to design and implement marketing strategies with strong analytical skills to interpret data, metrics and trends across regions. Flexible and agile to embrace a fast-paced, demanding environment. Ability to thrive in our unique company culture. A natural problem-solver who can work through challenges and navigate comfortably in ambiguity. An excellent communicator, a creative partner and strategic thinker who can contribute to early decision-making on campaigns in partnership with Content, MarComms, and other cross-functional and regional partners. Selfless and collaborative, and naturally willing to go beyond roles and titles to get great work done. A collaborator who can expertly build trust and partnership, influence key stakeholders, and foster deep relationships across the business. A self-starter who can easily connect the dots, see opportunities across different regional and cultural nuances that inform our strategies and campaign development. Passionate about TV and film content, and Korean content in particular, with some knowledge of the entertainment landscape and industry trends and the desire to bring Korean content to audiences around the world. Experienced in working in Asia and with other international markets is not a mandatory, but a plus Fluent in both Korean and English.

For more details, please refer to the company website.