Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time. The core Netflix Ads team is charged with building a new, best-in-class ads organisation to establish Netflix as the go-to platform for advertiser partners.

• Design and Conduct research to generate insights that effectively convey the story of Netflix’s ads globally to advertisers in Korea, focusing on campaign effectiveness, reach, frequency, campaign verification, and measurement. • Integrate measurement outputs to craft a compelling narrative, present insights independently to clients and agencies, and offer guidance on optimising their media mix. • The team led on client learning agendas. Partnering with advertisers to create category-specific learning agendas & playbooks, bringing innovative approaches to the table • Partner with the KR Advertising Sales team to address day-to-day measurement requests. Offer expert advice to sales and advertiser clients on KPIs and measurement strategies, enhancing media plan effectiveness on Netflix. • Integrate audience insights into reports and narratives to ensure a comprehensive representation of Netflix's strengths. • Use proprietary and syndicated tools to create regular/ad-hoc reporting for stakeholders (both internal and external) on the KR Netflix Ads audience in comparison to competitors. • Manage the day-to-day effectiveness study process with third-party vendors from end to end, such as sales requests, vendor intake, survey drafting, analysis, report creation, and presentation. Working closely with Sales Account Managers. • Support team projects, ensuring all projects are delivered on time and maintain high standards. • Build and promote processes for efficient working methods across the team to bring complex measurement integrations to market. • Both internal and external stakeholder management (i.e., advertisers, clients, data analytics vendors, etc.) • Mine, collect, and retain information on trends in campaign effectiveness within Netflix and the media industries to develop and present case studies from ongoing and completed analyses.

• 10+ Years of experience in media research and measurement at Streaming, TV, digital media companies, or media agencies • Strong knowledge of the advertising landscape, across all kinds of media channels and methods of buying • Strong understanding of brand marketing via media channels • Strong understanding of methodology, data, and systems from syndicated research providers (e.g. Nielsen, Intage, Macromill, Kantar, etc.) and direct digital technology and analytics • Experienced in effectiveness measurements such as Reach & Frequency, Incremental lift, Brand lift, Sales Lift, A/B testing, Marketing Mix Models, Search Lift, and bespoke campaign effectiveness studies • Experienced in digital advertising analytics, ideally from a global advertising platform, for both global and local understanding • Demonstrated ability to generate strategic insights from rigorous analysis • Highly curious, always looking for the meaning behind data • Self-starter and self-motivated with strong communication skills and expertise in managing larger-scale, complex projects. • Highly organised and experienced in building and following processes to make working methods more efficient. • Flexible and open-minded: able to thrive in a startup environment with ambiguity • Builds strong relationships with clients and colleagues, valuing diverse perspectives for informed decision-making. • Excellent writing and presentation-building skills • Proficient in both English and Korean

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