Company Dyne Medical Group Forward with Standard. Dyne Medical Group is Korea's leading innovator in single-use flexible endoscopes for urology, committed to improving patient outcomes through cutting-edge technology and exceptional service. We are expanding globally to deliver reliable, infection-safe urological devices to physicians and patients everywhere. Location Seoul, Korea Travel: [10~30]% (domestic + international) Department Global Marketing / Commercial Reports To Chief Commercial Officer Position Summary Dyne Medical is seeking a Global Marketing Manager to lead the global marketing strategy and execution for our urology product portfolio. This role is responsible for driving market growth, strengthening product positioning, enabling commercial teams, and delivering high-impact go-to-market (GTM) programs across regions. The ideal candidate brings deep expertise in healthcare marketing, strong cross-functional leadership, and the ability to translate clinical value into compelling messaging that resonates with urologists, OR/procedure staff, hospital decision makers, and procurement stakeholders. Experience in urology and/or adjacent specialties (e.g., pelvic health, endourology, continence care, catheterization, lithotripsy, minimally invasive surgery) is strongly preferred.

Key Responsibilities 1) Global Strategy & Portfolio Leadership • Own and evolve the global marketing strategy for assigned urology products, including segmentation, targeting, positioning, and growth plans. • Lead annual marketing planning, including priorities, KPIs, budget recommendations, and regional alignment. • Partner with Domestic / Overseas sales leaders to adapt global strategy to local market dynamics while maintaining brand and message consistency. • Drive lifecycle planning across launch, growth, mature, and end-of-life stages. 2) Go-to-Market (GTM) Planning & Product Launches • Lead end-to-end GTM planning: value proposition, messaging, launch readiness, channel strategy, and commercialization toolkits. • Coordinate cross-functionally with Sales, R&D, Clinical, Regulatory, Quality, Medical Affairs, Supply Chain, Market Access/Reimbursement (as applicable). • Build launch plans with clear milestones, deliverables, training, and adoption metrics; ensure regional readiness and feedback loops. 3) Customer Insights & Competitive Intelligence • Develop a deep understanding of customer needs and pathways: clinical workflow, patient journey, economic value drivers, and purchasing processes. • Conduct and synthesize market research (VOC, win/loss, advisory boards, field insights) into actionable strategies. • Maintain competitive intelligence on key competitors, claims, evidence, pricing dynamics, and differentiation—translate insights into commercial action. 4) Messaging, Content & Sales Enablement • Create and maintain a best-in-class messaging architecture and evidence-based claims aligned with regulatory and promotional compliance standards. • Develop global commercial assets (as applicable): o Product positioning, brochures, clinical summaries, economic value tools o Sales decks, objection handling, talk tracks, training modules o Website content, email campaigns, digital toolkits, videos, social content (where compliant) • Lead sales enablement planning in partnership with sales leadership, ensuring tools are usable, adopted, and measurable. 5) KOL Engagement & Scientific/Clinical Storytelling • Collaborate with Medical Affairs/Clinical to support KOL strategy, congress planning, symposia, and education initiatives (non-promotional where required). • Ensure marketing programs appropriately leverage clinical evidence, outcomes data, and real-world insights. 6) Performance Management & Continuous Improvement • Define and track KPIs (pipeline contribution, lead quality, adoption, share growth, content effectiveness, training completion, etc.). • Use data and feedback to optimize campaigns and improve conversion through the funnel. • Manage agencies/vendors and oversee timelines, budgets, and quality. Core Competencies • Strategic thinking with strong execution discipline • Customer empathy + insight-driven decision making • Clear, persuasive communication and storytelling • Data-driven marketing and KPI management • Bias for action, ownership mindset • High integrity and compliance orientation

Required Qualifications • Bachelor’s degree in Marketing, Business, Life Sciences, or related field (MBA a plus). • 5+ years of progressive marketing experience in medical devices, diagnostics, or healthcare (urology strongly preferred). • Strong ability to translate clinical and technical information into clear customer value. • Excellent cross-functional leadership and stakeholder management skills. • Strong project management skills with the ability to prioritize in a fast-paced environment. • Comfortable working globally across time zones and cultures.

Preferred Qualifications • Experience in urology and familiarity with urology care settings (OR, clinic, outpatient, hospital systems). • Experience with global portfolios and regional adaptation (EMEA MDR environment, US FDA considerations, APAC commercialization). • Experience partnering with Market Access/Reimbursement, health economics, and value messaging. • Experience supporting capital equipment and/or disposables/consumables business models (if applicable). • Professional experience as a healthcare sales representatives

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