주요업무
• Business Planning: Manage distribution and inventory, and ensure the achievement of sales targets.
• Sales Strategy Execution: Develop and implement strategies for new product launches and revenue growth across Olive Young offline and online channels.
• Monthly Sales Target Management: Set and monitor monthly sales targets for Olive Young and take corrective actions based on performance.
• POG Management: Manage Olive Young POG operations, including new product listings and online assortment management.
• Promotion Planning & Budget Management: Plan and execute channel-specific promotions, establish mid-to-long-term online promotion strategies, and manage budgets covering sales, advertising, rebates, testers, and samples.
• Retailer Relationship Management: Build and maintain strong relationships with key retail partners through regular meetings and business development activities.
• Market & Competitor Monitoring: Track market trends and competitor activities to maintain brand competitiveness.
• Sales Forecasting & Profitability: Develop mid-to-long-term sales forecasts and demand plans, ensuring profitability and alignment with brand objectives.
• Inventory & Seasonal Product Management: Manage seasonal product proposals, inventory control, and sub-material management.
• Sales Analysis: Conduct sales analysis, event performance reviews, and profitability assessments.
• 상품 입점 및 POG 관리, Distribution 운영 관리
• 채널 프로모션 계획 수립 및 실행
• 매출 분석, 행사분석, 이익률 행사 효율성 분석
• 온라인몰 중장기 프로모션 플랜 구축 및 실행
• 브랜드 Profit 개선을 위한 전략 수립 및 실행
• 연간 예산 관리 (매출, 광고비, 장려금, 테스터, 샘플 등)
• 시장 동향, 시장 분석, 경쟁사 동향 파악 및 분석
• 판매 계획 수립 및 수요 예측, 계획, 실행
• 리테일 바이어 커뮤니케이션