주요업무
• Lead retail media strategies and maximize growth opportunities for media execution based on a deep understanding of digital touch points and channels.
• Continuously evolve media planning and execution across CPC, SEM, SEO, and display banners for conversion
• Develop and manage digital content through strategic planning, production, and performance analysis.
• Collaborate with e-commerce and marketing team on campaigns, content, landing pages and retargeting strategies to ensure brand consistency.
• Cultivate strong relationships with media/content agencies to set campaign objectives, review performance against
KPIs, and identify opportunities for efficiency.
• Manage media budget allocation, monitoring and reporting for assigned campaigns ownership.
• Analyze performance metrics and provide periodic reports on campaign and media effectiveness.