주요업무
MAIN PURPOSE
• The Marketing Specialist supports the execution of brand and retail-focused marketing initiatives, with a strong emphasis on events, in-store activations, and product launches.
• This role plays a key part in delivering impactful brand experiences, including pop-ups, launch events, brand collaborations, and VIP/Press events, while supporting boutique traffic, brand visibility, and both new and existing client engagement.
KEY RESPONSIBILITIES
Key responsibility 1 – Brand Experience & Event Execution
• Support the planning and execution of brand experiences, including pop-ups, launch events, brand collaborations, and VIP/Press events.
• Coordinate with internal teams and external partners to ensure smooth event execution.
Key responsibility 2 – In-Store Activation & Retail Marketing Support
• Plan and execute in-store activations and boutique animations for brand campaigns and product launches, as well as ongoing boutique activities.
• Collaborate closely with the Commercial team and business partners to develop activations that increase client interest, boutique traffic, and sales opportunities.
• Produce boutique collaterals (POP, DM, etc.) and maintain ongoing communication with boutiques.
• Manage giveaway development and stock management.
Key responsibility 3 – Product Launch Support
• Prepare launch alerts by translating and localizing product information, and distribute relevant materials to boutiques.
• Coordinate cross-functionally to ensure timely and consistent launch execution.
Key responsibility 4 – Reporting & Operations
• Support internal reporting, including activation recaps and event summaries, to track KPIs and performance.
• Assist with budget follow-up and expense tracking related to marketing activations and events.
• Manage shipment requests and system processing, including PO handling and logistics follow-up.