주요업무
WHO WE ARE:
In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our Division has an unrivalled portfolio of 23 aspirational brands (Yves Saint Laurent, Khiels, Lancôme, Prada, and Urban Decay to name a few) and an incredibly talented team of 28k experts, making it perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.
A DAY IN THE LIFE:
Takes responsibility for implement the communication plan aligned by brand objective & strategy
1. Execute the communication activities, especially digital/viral campaign
• Contribute to build and implement 360° local communication activities.
• Develop a new communication angle with attractive messages.
• Plan and implement viral activities strategically to make social buzz
• Collaborate with influencers-Youtuber/MUA/instagramer/blogger/etc-as a part of viral project
• Support local celebrity plan including shooting and viral planning
• Produce press / buzz kits for pre-viral.
2. Create the various contents collaborated with community, magazine, etc.
• Strengthen brand hot trend, especially digital initiative part.
• Manage media relations, including new media relations
• Implement a local pictorial and film production with models
• Publish content on regular community channels.
3. Analyze and monitor the communication data and competitor
• Measure and analyze a KPI and performance in communication part.
• Deal with a variety of analysis tools for social buzz.
• Report and share the social buzz monthly from the data.
• Share a competitor status weekly (based on report delivered by viral agency)
4. Others
• Write a brand news on new launch product.
• Send a product for magazine shooting, in needed.
• Handle a usage plan of product including product order
• Support communication team