Moloco Studios Senior Creative Designer

• Hybrid Design Execution Act as a Hybrid CG Generalist with strengths in both Motion Graphics and Graphic Design. Own end-to-end creative execution, from concept development through final delivery and iteration. Stay up-to-date with UGC trends, emerging video styles, mobile advertising best practices, and platform-native design standards. Serve as the team’s go-to motion expert, providing guidance on motion quality, feasibility, and best practices across projects. • Data-Driven Design Use performance data as a daily input to creative decision-making, translating insights into visual concepts and execution strategies. Iterate on creatives leveraging performance metrics (IPM, CTR, ROAS), actively forming hypotheses, testing variations, and applying learnings to improve outcomes across campaigns.Demonstrate clear influence on performance results beyond execution, contributing to measurable creative impact. • Visual Content Production Plan, design, and produce high-quality visual content across branding, marketing, and digital channels, with a strong focus on mobile advertising creatives. Support the development of high-performing mobile ads by creating engaging, platform-native creatives across video, motion graphics, UGC, and static formats. Edit UGC-style ads for TikTok, Reels, and YouTube Shorts using raw client or user footage. Apply advanced motion systems, modular animation frameworks, and performance-optimized motion principles (hooks, loops, pacing) to maximize engagement and retention. • Cross-Functional Collaboration Partner closely with global and local teams and cross-functional stakeholders to meet project goals and elevate creative quality. Act as a senior creative owner in discussions with Sales, Strategy, and Performance teams, aligning creative direction with business and performance

objectives.Review

outsourced assets from freelancers or vendor partners and provide clear, constructive feedback. Deliver high-quality QA and revisions aligned with creative briefs. • Design Leadership Help establish and elevate design standards, motion frameworks, and workflows within the team. Mentor junior designers not only on execution but also on motion thinking, performance-oriented design, and data-informed iteration. Maintain organized working files, templates, and export packages to ensure efficient delivery. Execute creative briefs with sensitivity to brand tone, genre nuances, and performance objectives.

Minimum Qualifications • Experience Level 5+ years of relevant professional experience in video, motion graphics, or visual design, suitable for a Senior Designer role. • Core Skills Strong Hybrid CG Generalist capabilities with deep expertise in Motion Graphics. Portfolio must demonstrate mobile advertising work including videos, motion systems, or static campaigns, showcasing advanced animation timing, layout composition, design hierarchy, and performance-driven motion decisions. • Tool Proficiency Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, etc.). • Design Background Proven experience in mobile advertising or performance marketing environments (required for this role). Experience working in data-driven design contexts, with hands-on use of performance data on a day-to-day basis to guide creative iteration. Ability to edit short-form UGC or social-first content (TikTok, Instagram Reels, YouTube Shorts). • Language Skills • Fluency in Mandarin Chinese for daily communication and collaboration • Fluency in English for seamless professional communication

• Exceptional Design Sense Exceptional visual sensibility and a strong, well-curated portfolio. • 3D Skills Proficiency in 3D tools (e.g., Blender, Cinema 4D, Maya) for asset handling, mockups, or light 3D tasks is a plus. • Collaboration Experience Experience working with external vendors or managing outsourced creative work. Ability to balance multiple projects, incorporate feedback effectively, and deliver high-quality results under deadlines. • Performance Knowledge Strong understanding of creative performance optimization, including how hooks, pacing, motion structure, and iteration strategies influence KPIs such as ROAS and CTR. • Technical Knowledge Familiarity with ASO asset formats and localization workflows. • Mindset Proactive problem solver with the ability to independently troubleshoot design challenges and take ownership of creative quality and outcomes. • AI Tools Interest in adopting AI-enhanced creative tools (e.g., Creatify,

Alison.ai

, Replai) to streamline production and experimentation.

For more details, please refer to the company website.