[외국계/프리미엄 토이브랜드] Head of ecommerce

Strategic Leadership & Performance Management • Develop and execute a local trading strategy aligned with global brand objectives and budgets. • Work with the Global Director of E-commerce and Korea Country Manager to create budgets, forecasts, and regional KPIs to measure performance. • Monitor market trends, competitor activities, and customer behavior to identify growth opportunities. • Partner with the Global Head of Performance Marketing to manage and optimize digital marketing strategies, including SEO, PPC, social media & CRM strategies to drive traffic and sales. • Track and analyze e-commerce KPIs (e.g. conversion rates, traffic performance) and adjust strategies accordingly. • Lead, mentor, and motivate a cross-functional team (including e-commerce, inventory planning and customer service). E-commerce Operations & Technology Management • Oversee DTC end-to-end e-commerce operations, ensuring KPI’s are monitored & met. • Launch and optimize a DTC website (BigCommerce) integrated with ERP, WMS, and e-commerce software. • Work with global teams to maintain and enhance website functionality to improve conversion rates and user experience. • Ensure content strategies and marketing campaigns align with both local and global brand strategies. • Act as the point of contact for local market initiatives and actively participate in global e-commerce projects. Customer Experience & Digital Optimization • Ensure website updates align with the trading calendar, providing engaging and relevant content. • Optimize on-site merchandising, including navigation, product hierarchies, landing pages, and search results to enhance the customer journey. • Understand localized user journeys for the Korean market, identifying, outlining requirements and implementing functional improvements. • Collaborate with global teams and digital agencies to maximize regional traffic-driving opportunities. DTC Customer Service • Oversee in-house customer service team, ensuring high-quality service levels and alignment with global customer experience standards. • Work with Global head of Customer Service to develop and implement customer service policies and procedures in line with brand values. • Optimize efficiency through training, implementing automation, and improving workflows

• 7+ years of experience in e-commerce, with at least 3 years in a senior management role. • Proven track record in managing and growing e-commerce businesses in retail environment. • Strong understanding of the Korean e-commerce landscape, including platforms such as Naver, Coupang, 11st, Kakao, Gmarket. • Experience managing customer service team and improving customer experience metrics. • Expertise in e-commerce operations, including inventory forecasting, order fulfillment, and website optimization. • Strong analytical skills, with experience leveraging data insights to drive business decisions. • Proficiency in CRM, digital marketing strategies, and performance analytics.

서류-면접(3차)-처우협의-최종합격