주요업무
A DAY IN THE LIFE:
Support business growth by providing deep-dive analysis of consumer data and market dynamics. As a CMI Data Analyst, synthesize complex datasets including consumer panel data, and deep-dive into data intelligence ecosystem to track market shifts, consumer behavior, monitor brand performance, and support the CMI team in delivering actionable insights that influence business decisions.
✅CORE WORK ACTIVITIES
• Consumer Panel Data Expertise: Serve as the lead analyst for consumer panel platform.
Perform deep-dive analyses on key metrics—such as penetration, frequency, price tier, loyalty, and switching patterns, etc—to provide a clear picture of brand performance and market dynamics.
• Data Integration & Support: Support the CMI team by integrating disparate data sources, including market data, internal sales data, and digital analytics, etc. Ensure data consistency and provide the analytical backbone for 360-degree consumer insights.
• Market & Competitor Monitoring: Support the regular delivery of intelligence reports (e.g., brand monitoring, category/product trend watch, and competitor tracking, etc) to keep stakeholders informed of market shifts.
• Research Project Management: Lead and execute consumer studies of low-to-moderate complexity both in quant and quali methodology. Manage the process from agency briefing to data tabulation and basic reporting, ensuring adherence to Group standards.
• Data Visualization & Asset Management: Maintain and update CMI data assets and dashboards. Translate raw numbers into "story-ready" charts and tables that help the team communicate insights effectively to management.
• Agency Coordination: Manage day-to-day operational relationships with research agencies and data providers. Ensure high-quality deliverables and troubleshoot data-related issues to guarantee reliability.
✅PROFESSIONAL & TECHNICAL COMPETENCIES
• Analytical Rigor & Data Sensitivity: Exceptional ability to handle large datasets with high accuracy. Comfortable with "crunching numbers" and identifying meaningful trends within complex data. High understanding of panel methodology and KPIs is a significant asset.
• Consumer Curiosity: A strong interest in understanding the "Why" behind the "What." A passion for the beauty industry and a desire to learn how data translates into consumer stories.
• Advanced Technical Skills: High proficiency in Microsoft Excel and PowerPoint. Experience with data visualization tools or generative AI is preferred.
• Operational Excellence: Highly organized with the ability to manage multiple tracking projects and ad-hoc requests simultaneously within deadlines.
• Collaborative Mindset: Strong communication skills to work effectively within the CMI team and provide reliable data support to various internal stakeholders.